Create
A dedicated event page, editorial guide and clear tracked registration route.
→A discussion proposal for Discovery
Give every Discovery event a measurable local home in Joburg.
A local-media and audience-activation pilot that turns an event into a discoverable, trackable consumer journey.
Illustrative scenario: Vitality Chicken Run. Event date, ownership and approvals remain subject to Discovery confirmation.
Audience proof94,545 email subscribers · 311,600 social followers
DISCOVERY × JOBURG.CO.ZAAUDIENCE SNAPSHOT · 14 AUGUST 2026
01 / The opportunity
More than a calendar entry. A local experience with an accountable outcome.
Joburg.co.za gives a Discovery event a credible local home, then connects fixed publisher inventory, owned distribution and optional audience activation to the actions that matter: registration interest, completed registrations and post-event contribution.
182k Facebook109k Instagram20.6k TikTok94,545 email subscribers
311,600 social followers across Joburg.co.za channels. Channel figures are reported separately.
02 / The Discovery value
The question is not simply whether people see the event.
It is whether local media contributes to action.
The pilot is designed to show Discovery where local discovery and audience activation contribute to event interest and registration action - not only impressions and clicks.
What media often shows
Impressions
Clicks
Engagement
Useful delivery signals, but incomplete on their own.
→
What Discovery needs to see
Event interest
Registration action
Contribution review
A transparent route from placement to measurable contribution.
03 / The event journey
One joined-up path from local discovery to accountable action.
Joburg.co.za provides the local discovery, publisher distribution and activation layer; Discovery controls the event, registration destination and any direct lead follow-up.
Distribute
Calendar, editorial, email, social and relevant local-discovery journeys.
→Activate
Optional paid activation against Joburg audience pools and campaign engagers.
→Prove
Tracked clicks, agreed conversion inputs, cost per action and a contribution review.
Why not programmatic?
This is a bookable local-event amplification unit: premium contextual event presence, Joburg-owned distribution, relevant audience activation and an agreed action-measurement plan - not a generic impression buy.
04 / How the pilot protects value
Discovery gets clear outcomes. Joburg keeps its audience trust.
Discovery receives aggregate reporting and only the leads who explicitly opt in to Discovery communications. This is an activation layer, not an audience-data transfer.
Discovery control
Discovery approves the event, messaging, registration route, business owner and success criteria.
Joburg audiences
Activation works from Joburg-owned engagement pools and campaign engagers, subject to applicable consent and platform policies.
Visible costs
Owned media, optional paid media and paid-activation fees are separated upfront.
Measurement agreement
Joburg reports delivery and tracked actions; Discovery returns the agreed registration, attendance or value data for a contribution review.
05 / The pilot options
Three packages with deliberately different levels of local visibility.
The packages are cumulative: Accelerate includes Elevate, then adds a newsletter inclusion and doubles two high-value formats. Dominance includes Accelerate, then doubles seven major exposure moments. A gold 2x means an additional inclusion, not a replacement.
How to read the packages
1x is included. 2x means two inclusions in total.
- Elevate establishes complete cross-channel coverage.
- Accelerate adds only the formats that generate more repeat discovery.
- Dominance doubles the priority editorial, social and email touchpoints.
01 / Core event package
Elevate
The foundation
One complete local event journey, with one inclusion of each core format.
What this package adds
Broad cross-channel coverage at 1x. It creates the complete local event presence without duplicating placements.
- 1x pillar article inclusion and 1x dedicated article
- 1x organic post, story and boosted social post
- 1x newsletter sponsorship, Top 5 listing and targeted promo mailer
- 1x event listing, optional competition management and reporting
Joburg.co.za Newsletter Inclusion is not included at this tier.
Ideal for: a complete but contained event proof of concept.
Owned mediaR25,000
Paid media (optional)Agreed per event
Activation fees 30% of paid media, if selected15% + 15%
Owned-media investmentR25,000
All figures exclude VAT. Paid-media allocation is agreed after the event objective, audience and campaign plan are confirmed.
Recommended
02 / Stronger distribution
Accelerate
The clear step up
Everything in Elevate, plus more editorial and social repetition where it matters.
What this package adds
Adds Joburg.co.za Newsletter Inclusion and moves the two most visible content formats from 1x to 2x.
- Everything in Elevate
- 1x Joburg.co.za Newsletter Inclusion added
- 2x dedicated articles, up from 1x
- 2x organic social media posts, up from 1x
All other Elevate deliverables remain at 1x, keeping the investment focused.
Ideal for: a priority event that needs more repeat exposure without a full dominance push.
Owned mediaR40,000
Paid media (optional)Agreed per event
Activation fees 30% of paid media, if selected15% + 15%
Owned-media investmentR40,000
All figures exclude VAT. Paid-media allocation is agreed after the event objective, audience and campaign plan are confirmed.
03 / Maximum event presence
Dominance
The high-visibility option
Everything in Accelerate, with doubled visibility across seven major distribution moments.
What this package adds
Builds an unmistakably larger local event presence by doubling the premium editorial, social and email moments.
- 2x pillar article inclusions and 2x dedicated articles
- 2x organic posts and 2x stories
- 2x boosted posts, including 1 pinned social post
- 2x newsletter sponsorships and 2x targeted promo mailers
Newsletter Inclusion, Top 5, event listing, optional competition management and reporting remain at 1x.
Ideal for: a major sponsor event or a campaign where Discovery wants sustained local prominence.
Owned mediaR60,000
Paid media (optional)Agreed per event
Activation fees 30% of paid media, if selected15% + 15%
Owned-media investmentR60,000
All figures exclude VAT. Paid-media allocation is agreed after the event objective, audience and campaign plan are confirmed.
Paid media is optional. Choosing the owned-media component on its own does not incur a paid-media or activation fee. The campaign plan is set after the final paid-media allocation and targeting are agreed.
How paid activation works
30% applies to optional paid media only.
The paid-activation fee is 15% campaign management plus 15% Joburg audience activation. It is visible upfront and does not transfer Joburg audience data to Discovery.
What success looks like
Outcomes, with agreed inputs.
Before launch, agree the KPI and baseline. Joburg reports delivery, tracked clicks and channel contribution; Discovery returns completed registrations, attendance or agreed value data for the contribution review.